Monday, July 6, 2009

Synthesis of Technology and Behavioral Economics

Boing Boing points us to a brilliant blend of technology and behavioral economics in the form of Bayer Healthcare's new DIDGET Blood Glucose Monitoring System:

"Bayer's DIDGET meter was developed in conjunction with Paul Wessel -- the parent of a child with type 1 diabetes. Paul noticed that although his son Luke was constantly losing his blood glucose meter, he could always find his Nintendo Game Boy. It was this observation that inspired Paul and Bayer to work together to develop the first and only blood glucose meter that connects to the Nintendo DS™ and Nintendo DS™ Lite gaming systems to reward children for good testing habits."

What a great new application of existing technology. Learn more about the DIDGET here:

I have always thought the Nintendo DS (or Apple's iPod Touch, for that matter) would make a terrific training tool for new employees or for other specialized education. Picture this: the learner receives a free DS or iPod Touch as part of their orientation (theirs to keep, no strings attached). It comes pre-loaded with custom learning modules.

The beauty of both of these devices is their connectivity via WiFi and the Internet. This would allow for ongoing assessment and tracking, as well as collaboration with others. The extreme portability of these gizmos would provide flexibility for employees with complex schedules, at remote locations, or off-hours participation. Sweet!

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