The book explores many important concepts, strongly rooted in research. But one that really stood out and left me thinking for several days is what Pink refers to as "Reich's Pronoun Test":
"Former U.S. labor secretary Robert B. Reich has devised a smart, simple, (and free) diagnostic tool for measuring the health of an organization. When he talks to employees, he listens carefully for the pronouns they use. Do employees refer to their company as 'they' or as 'we'?"
That's it. Beautiful.
Think about this. What does this simple choice of words say about an employee's level of engagement, loyalty, or advocacy?