Monday, May 25, 2009

Two Questions about Brand Impressions

EVERYTHING a customer encounters forms a brand impression. In the absence of word-of-mouth advice, customers form opinions based on what they perceive. There are two essential questions that beg for answers and form the acid test for a firm or brand: 1.) Would I want to do business with this organization?; 2.) Would I recommend this organization to a friend?

1 comment:

Phil said...

I have seen trucks like this.

Don't know which is the worse infraction -- leaving the graffiti (something that can happen overnight), or ignoring the peeling paint and rust (longer term neglect).

Either way, I agree -- it doesn't give me much confidence in the brand.