EVERYTHING a customer encounters forms a brand impression. In the absence of word-of-mouth advice, customers form opinions based on what they perceive. There are two essential questions that beg for answers and form the acid test for a firm or brand: 1.) Would I want to do business with this organization?; 2.) Would I recommend this organization to a friend?
1 comment:
I have seen trucks like this.
Don't know which is the worse infraction -- leaving the graffiti (something that can happen overnight), or ignoring the peeling paint and rust (longer term neglect).
Either way, I agree -- it doesn't give me much confidence in the brand.
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